I wanted to share with all of you a presentation I prepared on marketing mandates. some will surprise you...not the typical stuff. http://www.slideshare.net/joelrubinson/six-new-marketing-mandates-for-2012-2015-vf If anyone wants to meet up, I'll be at the Kantar/Unilever presentation on their listening efforts together as I was the consultant that helped to design this. regards Joel

The Awards Luncheon will take place Wednesday, March 28, 2012 • Marriott Marquis, NYC The ARF Great Mind Awards recognize and celebrate individuals who contribute to the excellence and advancement of advertising research. Established in 2006, we honor research innovation, rising research stars, outstanding ARF member contributions, lifetime achievement within the industry, and quality in research. Nominate someone: http://thearf.org/great-mind-12... [read more]

Leslie Hutchings: This is such a great part of Re:think - the nominees are always such an interesting group of people!

Sheila Murphy Seles: It's free to nominate someone, too!

Check out this great Multichannel News article on NBC's multi-screen research on the Olympics. Alan Wurtzel, President of NBCU Research will be presenting this research at Re:think on Wednesday, March 28.

I'm getting excited about this year's Re:think convention! I am specifically looking forward to hearing from the world’s biggest brands and "how to win with the new consumer."

Danielle V Hemsley : I'm also very excited about Re:think and all the insight the convention will provide.

Is your company (or do you have clients) interested in the gay market? We'd like to meet you! Stop by booth 516. Or come to my learning session on Monday 3/26 at 4:45p in the Insights Zone! Since 1992, Community Marketing has provided a global crossroads of all things LGBT market research and communications. We work direct with corporate clients, and as partners with other research firms. We also produce an annual symposium on the topic, coming t... [read more]

Danielle V Hemsley : Looking forward to your Insight!

With all of the information and resources available on the web, I am sincerely looking forward to how all of this can be mined to create a more strategic communication approach. About: Information on the web and through social media has exploded, challenging current research methods. At the same time, agency and client decision makers are looking for immediate answers and are losing patience. But without relevant research, those same decision mak... [read more]

We continue to build out our Research Lifestreaming Panel - it powers our ability to deliver "social intelligence" into the research programs we do for clients. Now over 50,000 thousand panelists - we know the "who" behind the what. Am sharing a white paper that explores how demographically balanced the panel is - welcome to representative listening :)

Sheila Murphy Seles: This is awesome, Jeni. We often find that it's hard to argue for representativeness in social listening since most of it is based on public information. This research goes beyond that and gives some great insight. Thanks so much for sharing.

Erin Jansen: Interesting... sort of like "listening by proxy."

This post also appears on our blog. Marketers all want to make the next “viral” ad, but it’s not that simple. What makes people share ads with friends? What characteristics do viral ads have in common? We had the chance to talk with Thales Teixeira, Marketing Professor at the Harvard School of Business. Professor Teixeira’s work focuses on why people share and what content they’re inclined to share. ARF: Why do viewers share ads? Thales Teixei... [read more]

What are the biggest research companies doing in terms of innovation? I'm curious to hear from the CEOs of Nielsen, GfK, Ipsos and Symphony Technology Group at Re:think 2012.

Sheila Murphy Seles: Yes! That should be an awesome panel!

Check out this piece our CEO, Bob Barocci wrote for Ad Age on the questions advertisers should be trying to answer. What questions would you most like the answers to at Re:think 2012?