Download Re:think 2012 Key Issue Forum Guide

Schedule

Dates:	March 25 2012 \| March 26 2012 \| March 27 2012 \| March 28 2012
Tracks:	Key Issue Forum \| Keynote \| Panel \| Presentation \| Workshop

Sunday, March 25 2012


2:00pm - 3:45pm		Workshop in Two Parts - Part I: The Golden Path of Strategic Insights Bob Woodard, Kate Manfred, Gabriela Barrios -- Wilder, 4th Floor

3:45pm - 4:15pm		Break -- Wilder, 4th Floor

4:15pm - 6:00pm		Workshop in Two Parts - Part II: The Golden Path of Strategic Insights Noel Dunivant, Soumen Mukherjee, Todd Powers -- Wilder, 4th Floor

6:00pm - 7:00pm		Welcome Reception -- Manhattan Ballroom, 8th Floor

Monday, March 26 2012


7:30am - 8:15am		Registration Opens -- Foyer, 5th Floor

7:45am - 8:30am		Continental Breakfast -- Foyer, 6th Floor

8:00am - 8:30am		Breakfast Presentation - Keeping Up With 2012 Top Trends Steve Rappaport, Matt Warta, R. G. Logan -- Majestic, 6th Floor

8:30am - 8:40am		Opening Remarks Bob Barocci, David Poltrack -- Broadway Ballroom, 6th Floor

8:40am - 9:20am		Keynote Panel - Getting Ahead of Change David L. Calhoun, Matthias Hartmann, Didier Truchot, Romesh Wadhwani, Robert Bain, Eric Salama, Eileen Campbell -- Broadway Ballroom, 6th Floor

9:20am - 9:35am		Presentation - Research Quality: Crisis? Solutions? Gian Fulgoni, Don Gloeckler -- Broadway Ballroom, 6th Floor

9:35am - 10:15am		Panel - The Living Room of the Future Milo Medin, Eric Anderson, Natasha Hritzuk, Bruce Rosenblum -- Broadway Ballroom, 6th Floor

10:15am - 11:15am		Morning Break & ARF Insights Zone Opens -- Westside Ballroom - 5th Floor

11:15am - 11:45am		Key Issue Forum - Better Models for Better Mousetraps (Part I) - Marketing Effectiveness Insights from Single Source Data Todd Curtis, Satya Menon, Manila Austin -- Marquis Ballroom, 9th Floor
		Key Issue Forum - Cross-Platform Trials, Tribulations and Triumphs - The Multi-Screen Impact: The Effects of the Connected Consumer Joan FitzGerald, Frank Foster, Artie Bulgrin -- Shubert, 6th Floor
		Key Issue Forum - New Insights Through Neuroscience (Part I) - Choice for Viewers Sustains Value for Advertisers Brian Levine, Michael Mulvihill, Horst Stipp -- Astor Ballroom, 7th Floor
		Key Issue Forum - Turning Retail Inside Out - Personalized Mobile Coupons Daryl Battaglia, Chris Gregory, Sheila Murphy Seles -- Majestic, 6th Floor

11:50am - 12:20pm		Key Issue Forum - Better Models for Better Mousetraps (Part I) - Touchpoints, Brands and the Experience Danica Allen, Oliver Hupp, Manila Austin -- Marquis Ballroom, 9th Floor
		Key Issue Forum - Cross-Platform Trials, Tribulations and Triumphs - Cross-Platform Advertising Frank Stagliano, Vineet Pathak, Artie Bulgrin -- Shubert, 6th Floor
		Key Issue Forum - New Insights Through Neuroscience (Part I) - How Post Utilized Neuro-Bio Research To Drive Market Results Jeffrey Henning, Dana McKee, Kelley Peters, Horst Stipp -- Astor Ballroom, 7th Floor
		Key Issue Forum - Turning Retail Inside Out - Digital Technology Opportunities and Hurdles for Marketers Brian Cohen, Seth Diamond, Sheila Murphy Seles -- Majestic, 6th Floor

12:30pm - 1:45pm		Lunch & Keynote - The Science of Creativity: Moving Business Ahead Jonah Lehrer -- Broadway Ballroom, 6th Floor

1:50pm - 2:20pm		Key Issue Forum - Better Models for Better Mousetraps (Part I) - Optimizing In-Store and Television ROI Bill Harvey, Matthew Keylock, Manila Austin -- Marquis Ballroom, 9th Floor
		Key Issue Forum - Cross-Platform Trials, Tribulations and Triumphs - Measuring Cross-Platform Effectiveness of NCAA March Madness Jay Leon, Thomas Delaney, Artie Bulgrin -- Shubert, 6th Floor
		Key Issue Forum - New Insights Through Neuroscience (Part I) - The Role of Traditional Research Methods in the Lab Justin Fromm, Amy Rask, Horst Stipp -- Astor Ballroom, 7th Floor
		Key Issue Forum - Turning Retail Inside Out - Understanding Media in the Food Path to Purchase Caryn Klein, Mary McCaffrey, Michelle Zweig, Sheila Murphy Seles -- Majestic, 6th Floor

2:20pm - 3:00pm		Afternoon Break & ARF Insights Zone -- Westside Ballroom - 5th Floor

3:00pm - 3:30pm		Presentation - Finally: Social Media Strategies that Work Karen Nelson-Field -- Broadway Ballroom, 6th Floor

3:00pm - 3:45pm		Marketing Evolution Learning Session - The Story of How "Spend to Impact Response Functions (SIRFs), Algorithms, and Software are Changing the Face of Marketing” Rex Briggs -- Marquis Ballroom, 9th Floor

3:30pm - 4:00pm		Panel - Digital Influence on Purchase Decisions: Marketing View Jon Beebe, Blagica Bottigliero, Todd Powers, Cindy Chen -- Broadway Ballroom, 6th Floor

4:00pm - 5:00pm		CBS Platinum Learning Session - Collaboration: The Key to More Effective Advertising Campaign Measurement David Poltrack, Gayle Fuguitt -- Broadway Ballroom, 6th Floor

5:00pm - 5:45pm		ARF Arrowhead Presentation - Digital Influence on Purchase Decisions: Research View Eleanor Frederich, Stacy Graiko, Nina Leask, Jasper Snyder, Manila Austin, Paul Banas, Todd Powers, Jeffrey Graham, Dorothy Advincula, Belle Frank -- Marquis Ballroom, 9th Floor
		ESPN Learning Session - Making Sense of the Media Madness Artie Bulgrin, Glenn Enoch, Barbara Singer -- Majestic, 6th Floor
		GfK Learning Session - The Relationship Economy - Are New Success Currencies Needed to Match the Evolution of How Brands Interact with Consumers? James Conrad, Helen Zeitoun, Erin Tapia -- Astor Ballroom, 7th Floor
		Millward Brown Learning Session - Ideal Driven Growth: Millward Brown Hosts a Conversation with Jim Stengel Jim Stengel, Eileen Campbell, Mary Ann Packo -- Broadway Ballroom, 6th Floor
		Snippies Learning Session - Connecting with Your Consumer Through Stats, Emotion, and Reality Kirk Baetens, Tom DiCerbo, Tanya Franklin -- Shubert, 6th Floor

6:00pm - 8:00pm		President's Reception -- Broadway Lounge - 8th Floor

Tuesday, March 27 2012


7:30am - 8:15am		Registration Opens -- Foyer, 5th Floor

7:45am - 8:30am		Continental Breakfast -- Foyer, 6th Floor

8:00am - 8:30am		Breakfast Presentation - Are You Optimizing Away From Your Customers? Robin Opie -- Majestic, 6th Floor
		Breakfast Presentation - Today’s Health Club Member: Insights Into This Desirable, Hard-to-Reach Consumer Segment David Marans, Jim Timony -- Shubert, 6th Floor

8:30am - 8:40am		Opening Remarks Bob Barocci, Steve Hasker -- Broadway Ballroom, 6th Floor

8:40am - 9:20am		Morning Keynote - Personalization: The Future of Radio Tim Westergren -- Broadway Ballroom, 6th Floor

9:20am - 9:35am		Presentation - Fling or Marriage? The Emerging Relationship Economy John Wittenbraker, Oliver Hupp -- Broadway Ballroom, 6th Floor

9:35am - 10:15am		Panel - What Touchpoints Should I Buy? Brad Smallwood, Adam Lashinsky, Artie Bulgrin, Vanessa Colella, Theresa LaMontagne -- Broadway Ballroom, 6th Floor

10:15am - 11:15am		Morning Break & ARF Insights Zone Opens -- Westside Ballroom - 5th Floor

11:15am - 11:45am		Key Issue Forum - Innovative Ways to Optimize Advertising - How to Communicate Optimism in an Uncertain World Pablo Kennedy, Matias Prieto, Belle Frank -- Majestic, 6th Floor
		Key Issue Forum - Reinventing Television Measurement - The Stability of Using Exact Commercial Ratings in Buying TV John Spadaro, David Algranati, Justin Fromm -- Astor Ballroom, 7th Floor
		Key Issue Forum - Social Media: Fanning the Flames of Brand Conversations - Value of Facebook Fans: Measurement and Accountability Laurent Flores, Kimberly Struyk, Graham Mudd -- Shubert, 6th Floor
		Key Issue Forum - The Rewards of Data Quality - The Dividends of Best Practices for Social Media Studies Jacqueline Anderson, Don Gloeckler -- Wilder, 4th Floor

11:50am - 12:20pm		Key Issue Forum - Innovative Ways to Optimize Advertising - Viral Advertising Via Ad Symbiosis: Self-Interested Sharing Thales Teixeira, Belle Frank -- Majestic, 6th Floor
		Key Issue Forum - Reinventing Television Measurement - What Works? Minimizing TV Ad Avoidance Jeff Boehme, Bill Pink, Justin Fromm -- Astor Ballroom, 7th Floor
		Key Issue Forum - Social Media: Fanning the Flames of Brand Conversations - The Social Conversation: Finding Your "Ways In" Kristi Diaz, Maury Giles, Sarah Colamarino, Graham Mudd -- Shubert, 6th Floor
		Key Issue Forum - The Rewards of Data Quality - Data Hygiene Using Respondent Validation Renee Smith, Nallan Suresh, Don Gloeckler -- Wilder, 4th Floor

12:30pm - 2:00pm		Keynote Luncheon: Growing Businesses Collaboratively Bob Lutz, Adam Lashinsky, David L. Calhoun -- Broadway Ballroom, 6th Floor

2:00pm - 2:30pm		Key Issue Forum - Innovative Ways to Optimize Advertising - Social TV Viewing, Word of Mouth, and Ad Effectiveness Brad Fay, Gregg Liebman, Belle Frank -- Majestic, 6th Floor
		Key Issue Forum - Reinventing Television Measurement - Tying Demos to Ad Dollars: Best Practices & Set Top Box Data Joan FitzGerald, Ramzi Nasr, Justin Fromm -- Astor Ballroom, 7th Floor
		Key Issue Forum - Social Media: Fanning the Flames of Brand Conversations - How Online Behavior Impacts Offline Action in CPG Bob Bowman, Matt Pace, Natasha Stevens, Graham Mudd -- Shubert, 6th Floor
		Key Issue Forum - The Rewards of Data Quality - Prioritizing Marketing Initiatives with Precision Erica O’Neill, Ellen Veccia, Don Gloeckler -- Wilder, 4th Floor

2:30pm - 3:30pm		Nielsen Platinum Learning Session - Helping Digital Speak Brand: A Movement Toward Revolutionizing Online Buying and Selling John Burbank, Patti Wakeling -- Astor Ballroom, 7th Floor

3:30pm - 4:15pm		Afternoon Break & ARF Insights Zone -- Westside Ballroom - 5th Floor

4:30pm - 5:00pm		ARF Young Pros Present - Sustainable Marketing: Appealing to the Environmentally Responsible Young Consumer -- ARF Pavilion
		NetBase Learning Session - “What Women Want”: A Study Comparing Traditional Survey and Social Research Regina Corso, Lisa Joy Rosner -- Wilder, 4th Floor
		Research Now Learning Session - Data is Only Good if it is Digestible John Kitchen, Maria Domoslawska -- Astor Ballroom, 7th Floor

8:00pm - 12:00am		2012 ARF David Ogilvy Awards for Excellence in Advertising Research -- Broadway Ballroom, 6th Floor

Wednesday, March 28 2012


7:30am - 8:15am		Registration Opens -- Foyer, 5th Floor

7:45am - 8:30am		Continental Breakfast -- Foyer, 6th Floor

8:30am - 8:40am		Opening Remarks Bob Barocci, Mitch Barns -- Broadway Ballroom, 6th Floor

8:40am - 9:20am		Morning Keynote: Half of My Advertising is Working—The Trouble is I Don't Know Why Rory Sutherland -- Broadway Ballroom, 6th Floor

9:20am - 9:50am		Panel - Data Philanthropy Can Make a Difference Robert Kirkpatrick, Ted McConnell, Christina Engelhardt, Enrique Frias-Martinez -- Broadway Ballroom, 6th Floor

9:50am - 10:20am		Presentation -The Billion Dollar Olympic Lab: London 2012 Edition Alan Wurtzel -- Broadway Ballroom, 6th Floor

10:20am - 10:45am		Morning Break -- Foyer, 6th Floor

10:45am - 11:30am		Panel - The New Majority Demands Attention Susan Akkad, Peter McDonough, David Burgos, Ola Mobolade, Mark Addicks -- Broadway Ballroom, 6th Floor

11:30am - 12:00pm		Key Issue Forum - Apps & Tablets: Impact of New Media Technology - Mobile: The New Remote Control David Shiffman, Emily Vanides, Todd Powers -- Shubert, 6th Floor
		Key Issue Forum - Better Models for Better Mousetraps (Part II) - Sufficient vs. Abundance – Maximizing ROI of Global Research Sunando Das, Jim Dravillas -- Wilder, 4th Floor
		Key Issue Forum - Exploring Media Use Today - A (Biometric) Day in the Life: Engaging Across Media Betsy Frank, Barry Martin, Carl Marci, Steve Rappaport -- Majestic, 6th Floor
		Key Issue Forum - New Insights Through Neuroscience (Part II) - The Face Tells it All John Wittenbraker, Anja Dieckmann, Bob Woodard -- O'Neill, 4th Floor

12:05pm - 12:35pm		Key Issue Forum - Apps & Tablets: Impact of New Media Technology - Untethered TV Adriana Waterston, Charles Kennedy, Mark Loughney, Todd Powers -- Shubert, 6th Floor
		Key Issue Forum - Better Models for Better Mousetraps (Part II) - Rediscovering an Old Master, John D.C. Little Lisa Wellington, Jim Dravillas -- Wilder, 4th Floor
		Key Issue Forum - Exploring Media Use Today - Comprehensive Profiles of Cross-Platform Media Consumption Max Kilger, Ellen Romer, Steve Rappaport -- Majestic, 6th Floor
		Key Issue Forum - New Insights Through Neuroscience (Part II) - The Fit Factor: New Frontiers for Contextual Relevance in Television Advertising Dave Kaplan, Pranav Yadav, Bob Woodard -- O'Neill, 4th Floor

12:45pm - 2:45pm		ARF Great Mind Awards Luncheon David Krajicek, Colleen Fahey Rush -- Broadway Ballroom, 6th Floor

2:45pm - 3:00pm		Re:think 2012 Closing Remarks Bob Barocci -- Broadway Ballroom, 6th Floor

Schedule

Sunday, March 25 2012

Monday, March 26 2012

Tuesday, March 27 2012

Wednesday, March 28 2012

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