Welcome to the Re:think 2012 Insights Zone!

       

As part of Re:think 2012, the ARF will again present the Insights Zone—a networking hub that offers learning sessions from some of the industry’s biggest names, demonstrations of new technologies.

Be sure to also visit the ARF Pavilion, where you can learn about the ARF’s latest research projects from the ARF research team, meet keynote speakers for Q&A, network with the ARF membership team, and visit our three-screen experience to vote for your favorite Ogilvy finalist, view Key Issue Forum highlights and Great Mind Award nominees, and more!

       

Re:think 2012 Insights Zone Guide
Download Re:think Insights Zone Guide

Jump to: Learning Sessions | Showcase Rooms | ARF Pavilion | Exhibitors | Register for the Insights Zone

LEARNING SESSIONS

Monday, March 26, 2012

Theater 2
10:15–10:45am
Lumi Mobile

Assessing ROI Via Mobile: Combining Active, Behavioral, and Emotional Measurement
Rolfe Swinton – CEO and Co-Founder, Lumi Mobile
Mobile advertising may still be in its infancy, but that doesn’t mean we can’t effectively measure its ROI. In this session, we will explore how researchers are deploying the first services to measure the ROI of advertising and its impact on consumer behavior and commerce—both digital and physical. We’ll discuss a range of active and behavioral measures of advertising effectiveness made possible via mobile devices, as well as new data on initiatives undertaken around the world. Topics include: mobile behavioral analytics, ad exposure recording, emotional response analytics, stated recall, and more.

Theater 1
10:15–10:45am
Gigwalk
Mobile Focus Groups Change the Game

Bob Bahramipour – VP of Business Development, Gigwalk
Surveys, in-person focus groups, and product testing fail to capture consumers in their natural flow. Today, mobile research technologies enable brands to understand the perceptions, behaviors, and tastes of shoppers in the wild. Through easy-to-use smartphone apps, researchers can instantly connect to mobile focus groups and gather real-time insights from consumers in the real world. Bob will look at how mobile focus groups can offer intimate details into the entire consumer experience from the store to the home.

Theater 2
10:45–11:15am
Arbitron
Upgrading Radio Data for Marketing Mix Models:  How Advertisers, Modelers, and Broadcasters will Benefit
Bill Rose – Senior Vice President, Marketing, Arbitron Inc.  
Learn about how new upgrades to radio data for marketing mix models can improve a model’s ability to predict advertising’s impact on sales and demonstrate radio’s contribution. Discover how this initiative by Arbitron, Dial-Global, and Premiere Radio Networks delivers improved analytics and insights. 

Theater 1
11:00–11:45am
Foundations of Quality 2 Uncovered
Bill Cook – EVP, Research and Standards, ARF
Michael Fallig – SVP, Director, Online Strategy and Methodology, GfK
Gian Fulgoni – Chairman, Co-Founder, comScore, Inc.
Don Gloeckler – EVP, Chief Research Officer, ARF
Chuck Miller – President, DMS, Chief Research Officer, uSamp
John Ouren – EVP, General Manger, Zoom Businesses, MarketTools, Inc.
George Terhanian, Ph.D.  – President, North America, Group Chief Strategy Officer, Toluna
Join the leaders of the Foundations of Quality 2 program for a lively Q&A about the initiative, its objectives, and the impact it is expected to make on the way the industry conducts online research in the years ahead. 

Theater 1
2:30–3:00pm
InsightExpress
The Path to Purchase is Paved with Good Intentions
Mark Ryan – SVP, Chief Research Officer, InsightExpress
Whether it’s a journey, funnel, roller coaster, or elevator ride, the path to purchase a consumer takes will likely always be up for debate. However, debates are always more relevant and lively when there’s data to support theories of consumer behavior. InsightExpress is excited to share data from a recent primary research study of consumers segmented by their purchase stage. The analysis quantified the stages consumers move through, from being unaware of a product to making a purchase, and explored the role marketing played in the process.

Theater 2
MavenMagnet
Social Media Research that Marketing Researchers will Love
Aditya Ghuwalewala – Founder and CEO, MavenMagnet
Tom Neri – Research Strategist and Consultant, MavenMagnet
Learn how businesses, from consumer products to television networks, have embraced MavenMagnet’s innovative social media research. MavenMagnet extracts rich insights from the collective subconscious of consumers on social networks using sophisticated technology and advanced market research techniques.

Theater 1
4:00–4:30pm
Experian Simmons

Deploying Passive Media Measurement to Generate a 360-Degree View of Today’s Digital Consumer
Max Kilger, Ph.D – Chief Behavioral Scientist, Experian Simmons
Explore the opportunities and challenges involved in developing Simmons Connect, the industry’s first digital media panel, which links passively measured online and mobile behaviors to thousands of consumer brand preferences, attitudes, lifestyles, and behaviors.  

Theater 1
4:45–5:15pm
Community Marketing
The Gay & Lesbian Market: Research Insights and Methodologies
Chris Bacon – Director, Consumer Insights and Strategy, E&J Gallo Winery
Thomas Roth – President and Founder, Community Marketing
The gay market is the buzz of marketers and researchers across industries, from automotive to finance to vodka. This rapid-learning session provides an overview of LGBT demographics, research methodologies, and case studies, as well as how to measure ROI.

Tuesday, March 27, 2012

Theater 1
10:30-11:00am
You Can’t Google This: 11 Dirty Secrets That Usability Professionals Will Never Tell Marketers

Mona Patel – CEO, Motivate Design
Whether you are an expert in usability or just heard about it, this talk covers the basics and then goes beyond them to get to the guts of what real industry insiders know about when and how to best do user experience research.  Join us for a fun, fast-paced presentation as Mona reveals eleven secrets that explain how outdated usability practices can lead you astray, specifies which rules to break and the tricks to making sure you are doing user research and design for the new consumer.

Theater 2
10:30-11:00am
Phase One Communications

Secrets to Social Media Engagement
Lisa Allard – Vice President of Special Services, Phase One Communications
Terry Villines – Senior Vice President of Analysis, Phase One Communications
You’ve heard the hype about how to keep customers engaged, but probably not about the reason customers decide to follow you in the first place. This session will outline how understanding paid and owned media can drive engagement.

Theater 1
2:45–3:15pm
Crimson Hexagon

Turning Measurable Social Insights Into Business Results
Wayne St. Amand – VP of Marketing, Crimson Hexagon 
Demonstrated through real-world case study examples—including those from retail sales and entertainment box office openings—learn the key to using insights gained from deep research and analysis of online social media conversations to directly impact a business’ bottom line.

Theater 2
3:30-4:00pm
EyeTrackShop

Eyes Don’t Lie: Bridging the See Say Gap
Jeff Bander – General Manager, President of Americas, EyeTrackShop
Andrew Consky – Director of Research, AOL Canada
Never guess again what your consumers see . . . and don’t see. EyeTrackShop’s online eye tracking technology has changed the world of eye tracking. Test anywhere in the world at the same time and get actionable insights in as fast as 48 hours, at an amazingly low price.

Theater 1
4:00–4:30pm
Samsung & MotiveQuest

Understanding Consumers by Listening, Not Asking
Vinita Deo – Director of Market Intelligence, Samsung Electronics America
Manvir  Kalsi – Manager of Market Intelligence, Samsung Electronics America 
Zack Nippert – Managing Director, U.S. Business Development, MotiveQuest
David Rabjohns – Chief Executive Officer, MotiveQuest
Consumers’ social media interactions are being used as input to create consumer relevant communications, products, and brand identities. We will explore the keys to conducting successful social media research and share how Samsung and MotiveQuest utilize this research to direct business decisions.

SHOWCASE ROOMS

Showcase Room #1 & #3: CBS

Monday, March 26, 2012

Showcase Room 1
10:15–11:15am
CBS Television City presentation

David Poltrack – Chief Research Officer, CBS; President, CBS VISION
CBS Television Media Lab offers a distinct value in the research marketplace. With custom and specialized programs, CBS Television City is a world-class research lab that is uniquely qualified to capture insights into your products and services. Join us as we discuss the process and the partnership opportunities.

Showcase Room 3
10:15am–5:30pm
CBS Television City: Gateway to the Consumer



Tuesday, March 27, 2012

Showcase Room 3
10:15am–5:30pm
CBS Television City: Gateway to the Consumer


Showcase Room #2: KL Communications

Monday, March 26, 2012

Showcase Room 2
10:30–11:00am
The iPad is Changing The Way Americans Consume Media: Learning from the Time Inc. Innovation Panel
Mark Gallops – Executive Director, Time Inc.
Allyssa Gresser – Vice President, KL Communications
Time Inc. and KL Communications created a new online panel of iPad owners to understand the character of the new and rapidly growing market of American consumers adding tablets to their CE device portfolio. This presentation will review the challenges in creating the panel and the lessons learned, strategies that were successful, and keys to engaging and motivating panel members across the first year. In addition, the presentation will include important learnings from their first year of research on the role of the iPad in people’s lives.

Showcase Room 2
2:30–3:00pm
Disruption is Coming to Market Research: In Defending our Turf, We Need to Think Opportunities!
Kevin Lonnie – President, KL Communications
Leonard Murphy – CEO, BrandScan 360; Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report
With the advent of social media, big data, and the emerging influence of Google and Facebook, the market research world is rapidly evolving.  In fact, it’s no safe bet that these new tools and players will operate under the market research umbrella.  This presentation will reveal initial findings on the power struggles over ownership of social media and big data within the corporation. Find out about the impact of these new forces and why they will hasten the demise of the “Big Box/Full Service” supplier and usher in the age of the differentiated research agency.

Tuesday, March 27, 2012

Showcase Room 2
10:30–11:00am
The iPad is Changing The Way Americans Consume Media: Learning from the Time Inc. Innovation Panel
Mark Gallops – Executive Director, Time Inc.
Allyssa Gresser – Vice President, KL Communications
Time Inc. and KL Communications created a new online panel of iPad owners to understand the character of the new and rapidly growing market of American consumers adding tablets to their CE device portfolio. This presentation will review the challenges in creating the panel and the lessons learned, strategies that were successful, and keys to engaging and motivating panel members across the first year. In addition, the presentation will include important learnings from their first year of research on the role of the iPad in people’s lives.

Showcase Room 2
3:45–4:15pm
Disruption is Coming to Market Research: In Defending our Turf, We Need to Think Opportunities!
Kevin Lonnie – President, KL Communications
Leonard Murphy – CEO, BrandScan 360; Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report
With the advent of social media, big data, and the emerging influence of Google and Facebook, the market research world is rapidly evolving.  In fact, it’s no safe bet that these new tools and players will operate under the market research umbrella.  This presentation will reveal initial findings on the power struggles over ownership of social media and big data within the corporation. Find out about the impact of these new forces and why they will hasten the demise of the “Big Box/Full Service” supplier and usher in the age of the differentiated research agency.

Showcase Room #1: Market Probe

Tuesday, March 27, 2012

Showcase Room 1
10:15–11:00am
Keeping Brand Passion Alive
Judith Ricker – Executive Vice President, Brand Research and Consulting, Market Probe
Why do some brands remain hot over time and generations, and others quickly become “rock stars” but lack staying power? Join us for this interactive session where we will explore brands that ignite and maintain passion, and others that miss the mark. We’ll explore brands from several industries, including Apple, Facebook, Gap, Google, Target, and more!

Showcase Room #4: Research Now

Monday, March 26, 2012

Showcase Room 4
Research Now Live!
Get to know industry leaders as they participate in special one-on-one interviews in a fun, late night show style.
They’ll be discussing everything from research and consumer behavior to their thoughts on future trends, items
on their bucket list, and the most annoying buzzwords used in business.
10:25am David Hobbie – Research and Analytics, International, ESPN Inc.
10:40am Charles Kennedy – SVP, Research, ABC Television Network
10:55am Jennifer Nelson – Director, Global Strategic Insights, Johnson & Johnson
2:30pm Jon Beebe – Director, Digital and Social Integration, General Motors
2:45pm Hilary Kolman – Associate Director, Analytics and Insight, MEC
4:15pm Mark Potts – Managing Director, Consumer Insights, Mindshare
4:30pm John LaRocca – VP, Strategic Partnerships, dunnhumbyUSA
4:45pm Thomas Ziangas – SVP, Research, AMC Networks

Tuesday, March 27, 2012

Showcase Room 4
Research Now Live!
Get to know industry leaders as they participate in special one-on-one interviews in a fun, late night show style.
They’ll be discussing everything from research and consumer behavior to their thoughts on future trends, items
on their bucket list, and the most annoying buzzwords used in business.
10:25am Joanne Burns – EVP, Marketing, Research, Digital Media, 20th Television
10:40am Susan Hogan – Vice President, Ad Sales Digital Research, Viacom Media Networks
10:55am Robert Atencio – VP, Global Insights, Pfizer
2:45pm Daria Nachman – Director, Marketing Research, ABC National TV Sales
3:00pm Amy Innerfield – Vice President, Director of Consumer Insights, Zenithmedia
3:15pm Belle Frank – Executive Vice President, Director of Strategy & Research, Young & Rubicam
3:45pm Phil Geyskens – Senior Vice President of Analytics, Hill Holiday
4:00pm Liz Huszarik – EVP, Media Research Insights, Warner Bros.

ARF PAVILION

Learn about the ARF’s latest research projects from the ARF research team, meet keynote speakers for Q&A, network with the ARF membership team, and visit our three-screen experience to vote for your favorite Ogilvy finalist, view Key Issue Forum highlights and Great Mind Award nominees, and more!

Monday, March 26, 2012

10:30–10:50am        
Meet the morning speakers

10:45am–12:30pm       
Meet the ARF membership team
Ogilvy People’s Choice awards – view and vote here!
Check out the Great Mind Awards finalists

1:50–2:20pm   
Meet the ARF business development team

2:20–3:00pm   
Bring your questions and get to know the ARF senior research team

3:00–4:00pm   
What They Did Right: An Analysis of Successful Research & Business Campaigns
Leaders from the ARF Research as a Business Tool Forum are conducting a quantitative survey and info session to explore what elements are critical in research to produce powerful business results. Participants receive a copy of the findings.

3:00–5:30pm   
Miss a Key Issue Forum? View highlights and session overviews.

Tuesday, March 27, 2012

10:30–11:00am
Meet the morning speakers
Predicting how TV Advertising Drives Sales initiative Q&A with Bob Woodard, EVP Advertising Effectiveness, ARF

10:45am–12:20pm
Meet the ARF membership team
Ogilvy People’s Choice awards – view and vote here!
Check out the Great Mind Awards finalists

12:30–3:30pm
Miss a Key Issue Forum? View highlights and session overviews.

2:30–3:30pm
What They Did Right: An Analysis of Successful Research & Business Campaigns
Leaders from the ARF Research as a Business Tool Forum are conducting a quantitative survey and info session to explore what elements are critical in research to produce powerful business results. Participants receive a copy of the findings.

3:30–4:00pm
Bring your questions and get to know the ARF senior research team

4:00–4:30pm
Career Center and Resume tips with ARF Human Resources Director

4:30–5:00pm
Sustainable Marketing: Appealing to the Environmentally Responsible Young Consumer

Special panel presentation brought to you by the ARF Young Pros

EXHIBITORS

Visit our Insights Zone exhibitors, listed by booth number:

101         Cross-Tab
103         TechnoMetrica Market Intelligence
105         3Q Global
107         Luth Research
109         Mintel
111         GSS Insight
113         Marketing Evolution
115         Neuro Insight
117         NeuroFocus
200         uSamp
202         Opinions, Ltd.
204         Mktg Inc.
206         Cint
208         Marketing Systems Group
210         Global Market Insite, Inc. (GMI)
212         Toluna
216         Decipher
403         Ocucom
405         Innerscope Research, Inc.
407         Kinesis Survey Technologies
409         SurveyWriter
411         NetBase
415         Experian Simmons
419         Gutcheck
502         Forbes Consulting Group
504         SIS International Research
506         Sands Research
508         Survey Sampling International
510         Tobii
512         Crimson Hexagon
514         geoTribes Online
516         Community Marketing Inc.
518         Snippies
601         Umbel
603         C&C Market Research
605         OnResearch
607         Converseon
T1           Quirk’s
T2           Warc
T3           University of Georgia/MRII

REGISTER FOR THE INSIGHTS ZONE

Attend valuable learning sessions, visit sponsored showcase rooms and exhibition booths, and take advantage of valuable networking opportunities, all for the low admission price of $50.

 


SPONSORS