Matthias Hartmann


Matthias Hartmann - Chief Executive Officer, GfK

Matthias Hartmann was appointed chief executive officer of GfK in December 2011. Prior to this he was Global Head of Strategy and Industries at IBM Global Business Services in New York. A business management graduate, Matthias started his career at IBM in 1988, primarily working in the banking and insurance divisions in Germany, Europe, and the USA for the first six years. Between 1993 and 2002, he held various positions at the former IBM Unternehmensberatung GmbH, where he was appointed Managing Director in 2000.

Matthias held a leading role within the global integration team during IBM’s acquisition of PricewaterhouseCoopers Consulting in 2002, supporting the merger of 30,000 PwC Consulting and 30,000 IBM consultants. Before becoming Managing Director in Germany in 2005, he was Vice President at IBM’s Group headquarters in Armonk, New York, where he was responsible for strategy development in various IBM business divisions.


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