Bob Lutz


Bob Lutz - Former Vice-Chairman, General Motors

Known as Detroit’s “ultimate car guy,” Bob Lutz is passionate in his desire to make his automobiles the best in the world, with unparalleled styling, performance, quality, and technical excellence. He has championed the ascendancy of designers and engineers over the industry’s bean counters and MBAs, whom he feels bear much of the responsibility for Detroit’s downfall. He has been the force behind the renaissance of fresh, bold designs and performance engineering in US cars – such as the Pontiac Solstice, Cadillac CTS, the re-designed Chevrolet Malibu, and the Dodge Viper. Although known for building powerful, muscular automobiles, Bob Lutz is also a forward-thinking realist who has stated that the electrification of the automo¬bile is inevitable. He was behind the development of the Chevrolet Volt, a hotly-anticipated battery powered electric car that can be charged by plugging into a home electrical outlet.

Before joining GM, Bob is credited with spearheading the turnaround of the then-hamstrung Chrysler Corporation in the 1990s. Bob Lutz’s knowledge of automobiles is matched only by his organizational know-how. He is celebrated for his legendary ability to manage the design and develop¬ment of new, spirited vehicles in the face of bureaucratic opposition and organizational inertia. He is the author of an acclaimed book, Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of our Time on his management philosophy that, as you would expect from Bob, challenges the conventional wisdom of the executive suite.


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