Matthew Keylock - Senior Vice President, New Business Development & Partnerships, dunnhumbyUSA
Matthew Keylock is recognized as an industry leader in building winning customer strategies, helping to transform some of the world’s largest and most sophisticated enterprises, including major retailers in North America, Europe and Asia. Keylock is responsible for building dunnhumbyUSA’s capabilities and customer base, providing foundational data solutions, insights, products, communication and media for companies within the retail, manufacturing, financial services, telecommunications, travel, automotive, utilities and e-commerce industry segments. Keylock also works to enhance and develop strategic partnerships that expand dunnhumby’s capabilities and innovation strategies.
Keylock has been immersed in dunnhumby’s client business for fifteen years, initially focusing his efforts in the UK. He played a significant role in Tesco’s development of the Clubcard program, its immensely successful loyalty program and its targeted shopper communications strategy that have helped to drive Tesco’s growth. Subsequent leadership roles included driving the expansion of the Clubcard data solution and the extension of the Tesco brand into new areas such as financial services and e-commerce as well supporting their international growth in markets such as Ireland and South Korea. Another significant milestone in Keylock’s dunnhumby career was his integral role in the creation of initial collaboration tools and services to unite Tesco and its manufacturers to support a consistent partnership in serving their shoppers.
Keylock is an active contributor to industry and academic outlets and frequently lends his expertise for speaking engagements within the business, marketing, retail and technology industries. He is also a member of RetailWire’s BrainTrust panel of experts. Keylock is a graduate of Oxford University in England.
