Steve Hasker - President, Global Media Products and Advertiser Solutions
Steve Hasker is President, Global Media Products and Advertiser Solutions for Nielsen. Appointed to this role in October 2009, Steve is responsible for Nielsen¹s Cross-Platform Audience, Social and Advertiser Solutions practices, including the development of Nielsen¹s Mobile, Online and TV audiences and advertising effectiveness measurement solutions.
Steve joined Nielsen from McKinsey & Company, where he served as a partner in McKinsey¹s Global Media, Entertainment and Information practice. In this role, Steve was responsible for serving clients in a variety of media and mobile telecom sectors particularly on issues of strategy, growth and innovation for leading companies in television, syndicated information, filmed entertainment, sports and online advertising. He joined McKinsey in 1998 and spent three years on the Partner Election Committee at the Firm. Prior to McKinsey, Steve spent five years in several financial roles in the U.S., Russia, and Australia.
Steve lectures regularly at Columbia University and his research into the influence of social networks on consumer behavior in media has been published in the Harvard Business Review. His writings on digital and online business models and marketing have been featured in the McKinsey Quarterly. Steve is Vice Chairman of the International Radio and Television Society, a Board member of Junior Achievement New York, and member of the Australian Institute of Chartered Accountants. Steve holds an undergraduate economics degree from the University of Melbourne and has an MBA and a Masters in International Affairs both with honors from Columbia University.
SESSION(S): Opening Remarks