Mitch Barns


Mitch Barns - President, U.S. Media Client Services, Nielsen

Mitch Barns is President, U.S. Media Client Services for Nielsen. Appointed in June 2011, Mitch leads the U.S. client teams supporting major media clients, local TV station groups, cable companies and agencies with Nielsen’s audience measurement, ad effectiveness and social media solutions. Most recently, Mitch served since 2008 as President, Greater China for Nielsen with responsibility for mainland China, Hong Kong and Taiwan. Previously, he served as global President of Nielsen’s Consumer Panel Services business (2007) and global President of Nielsen’s BASES and Analytic Consulting businesses (2005-2006).

Mitch joined Nielsen BASES in 1997, where he held various positions in client service and marketing. In 2000, he relocated to Brussels where he served as Managing Director of BASES Europe, Middle East and Africa, leading the start-up of BASES’ local operations in that region. In 2002, his role expanded to include Asia-Pacific and Latin America. Mitch began his career at Procter & Gamble, where he spent 12 years in marketing research and brand management. He held various positions in the Foods and Paper products divisions, as well as management positions in Advertising Research and New Product Sales Forecasting. Mitch holds a B.S. in business administration from Miami University and completed the Stanford Executive Program at the Stanford Graduate School of Business.

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