Presentation - Research Quality: Crisis? Solutions?

9:20 - 9:35am on Monday, March 26 2012 in Broadway Ballroom, 6th Floor

Research Quality: Crisis? Solutions?

Is it possible for online research to cost-effectively deliver timely results with acceptable reliability and accuracy to support important business decisions? In 2008, the ARF Foundations of Quality initiative took the first steps to explore this question. Find out how the ARF Foundations of Quality 2 (FoQ 2) intends to provide breakthrough learning about the impact of online research management practices on survey response quality.

Gian Fulgoni – Chairman and Co-Founder, comScore, Inc.
Don Gloeckler – Chief Research Officer, ARF