Lunch & Keynote - The Science of Creativity: Moving Business Ahead

12:30 - 1:45pm on Monday, March 26 2012 in Broadway Ballroom, 6th Floor

The Science of Creativity: Moving Business Ahead

Creativity is not a single gift possessed by the lucky few; it’s a variety of distinct thought processes that we can all learn to use more effectively. Jonah Lehrer, back by popular demand, will talk about the science of creativity. He’ll describe the mental origins of “aha” moments and explain why grit just might be the most important character trait. Learn about a designer who reinvented the casino and explore the ideal way to structure creative teamwork. Walk away with actionable ideas of how to make your research, and ultimately your company, more productive.

Jonah Lehrer – Contributing Editor, Wired