Presentation - Finally: Social Media Strategies that Work
Finally – Social Media Strategies that Work
Is social media really so unique that in a few short years we have brushed aside decades of law-like patterns in buyer behavior? Or, are we are being distracted by the sheer volume of one-off think pieces? This presentation will challenge marketers to think differently when investing in a social media strategy, particularly those with brand growth goals.
Dr. Karen Nelson-Field - Postdoctoral Research Fellow, Ehrenberg-Bass Institute for Marketing Science