Presentation - Finally: Social Media Strategies that Work

3:00 - 3:30pm on Monday, March 26 2012 in Broadway Ballroom, 6th Floor

Finally – Social Media Strategies that Work

Is social media really so unique that in a few short years we have brushed aside decades of law-like patterns in buyer behavior? Or, are we are being distracted by the sheer volume of one-off think pieces? This presentation will challenge marketers to think differently when investing in a social media strategy, particularly those with brand growth goals.

Dr. Karen Nelson-Field - Postdoctoral Research Fellow, Ehrenberg-Bass Institute for Marketing Science