CBS Platinum Learning Session - Collaboration: The Key to More Effective Advertising Campaign Measurement
Collaboration: The Key to More Effective Advertising Campaign Measurement
At Re:think 2012, CBS, along with its client partners, will publicly unveil results from their pioneering work in advertising ROI measurement. Last year, CBS introduced its new media segmentation model and outlined plans to collaborate with its clients on the implementation of these new measurementinitiatives. CBS will use the Re:think stage to premiere the results of this media/advertiser collaboration as well as several new research initiatives.
David Poltrack – Chief Research Officer, CBS Corporation; President, CBS VISION
Gayle Fuguitt – Vice President, Consumer Insights, General Mills, Inc.