ARF Arrowhead Presentation - Digital Influence on Purchase Decisions: Research View


5:00 - 5:45pm on Monday, March 26 2012 in Marquis Ballroom, 9th Floor

Digital Influence on Purchase Decisions: Research View

In this session, research partners and corporate sponsors of the ARF Arrowhead research project share findings and implications linked to digital/social media influence on the purchase process. See how the multi-method, qualitative, and quantitative research design revealed surprising insights about this dynamic environment.

Speakers:
Dorothy Advincula - Sr. Survey Research Manager, comScore
Manila Austin – VP, Research, Communispace Corporation
Paul Banas - Senior Category Insights Manager, Kraft Foods
Belle Frank - EVP, Director of Strategy & Research, Y&R
Eleanor Frederich – Director, Brand & Marketing Research, Motorola Mobility
Jeffrey Graham Ph.D. - Director of Advertising Research Americas Region, Google
Stacy Graiko – Director, Qualitative Research, Firefly Millward Brown
Nina Leask – Market Research Digital Manager, General Motors
Jasper Snyder – VP of Conversation Mining, Converseon
Moderator:
Todd Powers – EVP, Primary Research, ARF



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