Morning Keynote - Personalization: The Future of Radio

8:40 - 9:20am on Tuesday, March 27 2012 in Broadway Ballroom, 6th Floor

Personalization: The Future of Radio

With more than 125 million registered users, Pandora gives people the music they love anytime, anywhere. Musician and founder Tim Westergren discusses the art and science of connecting one-on-one and how it’s changing consumer expectations of radio to be more personalized in terms of both the songs and ads with which they engage.

Tim Westergren – Founder and Chief Strategy Officer, Pandora