Presentation - Fling or Marriage? The Emerging Relationship Economy
Fling or Marriage? The Emerging Relationship Economy
We now stand at the precipice of a relationship economy where there is a new appreciation for the emotional forces and the social life of brands as well as their mutual dependence with consumers. How do brands work in this emerging relationship economy? In this research summary, learn about the increasing importance of brand-consumer dialogue early in relationship development.
Oliver Hupp – Division Manager, GfK Custom Research
John Wittenbraker – Managing Director of Corporate Innovation, GfK