Key Issue Forum - Social Media: Fanning the Flames of Brand Conversations - Value of Facebook Fans: Measurement and Accountability
11:15 - 11:45am on Tuesday, March 27 2012 in Shubert, 6th Floor
Value of Facebook Fans: Measurement and Accountability
- Laurent Flores – Professor of Marketing, INSEEC Business School
- Kimberly Struyk – VP, CRM Metrix
Graham Mudd - SVP, Media, comScore, Inc.