Key Issue Forum - Social Media: Fanning the Flames of Brand Conversations - Value of Facebook Fans: Measurement and Accountability


Speakers
Laurent Flores
Kimberly Struyk
Graham Mudd
Track: Key Issue Forum
11:15 - 11:45am on Tuesday, March 27 2012 in Shubert, 6th Floor

Value of Facebook Fans: Measurement and Accountability

Speakers:
  • Laurent Flores – Professor of Marketing, INSEEC Business School
  • Kimberly Struyk – VP, CRM Metrix

Moderator:
Graham Mudd - SVP, Media, comScore, Inc.



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