“What Women Want”: A Study Comparing Traditional Survey and Social Research

Traditional survey and social research methodologies complement each other, providing different insights and delivering better results than either alone. Findings from an in-depth Harris Interactive survey and NetBase Social Research study—focusing on what women and men say they want—will be presented in this session.

Speakers:
Regina A. Corso - SVP, Harris Poll, Public Relations and Youth Research
Lisa Joy Rosner – CMO, NetBase