Breakfast Presentation - Keeping Up With 2012 Top Trends
Keeping Up With 2012 Top Trends
The explosion of information on the web and via social media poses a number of challenges to current research methods—at the same time, agency and client decision makers are looking for immediate answers and losing patience. But without relevant research, those same decision makers are likely to stumble when a launch or new business pitch falls flat without customer feedback. The ARF and GutCheck will look at these challenges and show how this same technology and information explosion can help make research faster and smarter.
Steve Rappaport – Knowledge Solutions Director, ARF
Matt Warta – CEO, GutCheck
R.G. Logan - Manager, Insights and Planning, 360i