Breakfast Presentation - Today’s Health Club Member: Insights Into This Desirable, Hard-to-Reach Consumer Segment
Today’s Health Club Member: Insights Into This Desirable, Hard-to-Reach Consumer Segment
This proprietary GfK/Zoom Media and Marketing study demonstrates how health club members share lifestyles, attitudes, and behaviors that make them an appealing and important advertising target. Learn why it is hard to reach them through traditional advertising mediums and explore alternative solutions.
David Marans – EVP, Media, ARF
Jim Timony – VP, GfK Custom Research North America Media & Communications