Breakfast Presentation - Are You Optimizing Away From Your Customers?
Are You Optimizing Away From Your Customers?
Using the wrong data can be deadly to a campaign’s success, and most online advertisers are using the wrong data. Click measurement and optimization are quick and easy, but they probably aren’t doing anything to drive sales and may be causing you to target an audience unlikely to buy. During this session, hear about a game-changing case study on how using offline purchase-based audience targeting drastically outperformed behavioral click-based optimizations. Learn how the right data, combined with the right metrics, is redefining industry standards, allowing you to connect with real customers online.
Robin Opie – SVP, Product & Analytics, Datalogix