Key Issue Forum - Cross-Platform Trials, Tribulations and Triumphs - Measuring Cross-Platform Effectiveness of NCAA March Madness


1:50 - 2:20pm on Monday, March 26 2012 in Shubert, 6th Floor

Measuring Cross-Platform Effectiveness of NCAA March Madness

Speakers:
  • Jay Leon – VP, Sports Research, Turner Broadcasting System
  • Thomas Delaney – SVP Market Resources, CBS Television

Moderator:
Artie Bulgrin - Senior Vice President, Research + Analytics, ESPN, Inc.



Comments


The most advanced cross platform study ever executed with exciting results shared for the first time in a public forum.

Thursday, March 1 2012, 11:30pm



 

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