Key Issue Forum - Cross-Platform Trials, Tribulations and Triumphs - Measuring Cross-Platform Effectiveness of NCAA March Madness
Measuring Cross-Platform Effectiveness of NCAA March Madness
Speakers:
- Jay Leon – VP, Sports Research, Turner Broadcasting System
- Thomas Delaney – SVP Market Resources, CBS Television
Moderator:
Artie Bulgrin - Senior Vice President, Research + Analytics, ESPN, Inc.
The most advanced cross platform study ever executed with exciting results shared for the first time in a public forum.