Key Issue Forum - Better Models for Better Mousetraps (Part I) - Optimizing In-Store and Television ROI


1:50 - 2:20pm on Monday, March 26 2012 in Marquis Ballroom, 9th Floor

Optimizing In-Store and Television ROI

Speakers:
  • Bill Harvey – Vice Chairman, CRO, TRA, Inc.
  • Matthew Keylock - Senior Vice President, New Business Development & Partnerships, dunnhumbyUSA

Moderator:
Manila Austin – VP, Research, Communispace Corporation



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