Key Issue Forum - Better Models for Better Mousetraps (Part I) - Optimizing In-Store and Television ROI
1:50 - 2:20pm on Monday, March 26 2012 in Marquis Ballroom, 9th Floor
Optimizing In-Store and Television ROI
- Bill Harvey – Vice Chairman, CRO, TRA, Inc.
- Matthew Keylock - Senior Vice President, New Business Development & Partnerships, dunnhumbyUSA
Manila Austin – VP, Research, Communispace Corporation