Key Issue Forum - Reinventing Television Measurement - The Stability of Using Exact Commercial Ratings in Buying TV


11:15 - 11:45am on Tuesday, March 27 2012 in Astor Ballroom, 7th Floor

The Stability of Using Exact Commercial Ratings in Buying TV

Speakers:
  • David Algranati – SVP, Product Innovation and Custom Research at Rentrak
  • John Spadaro – SVP, Media Research & Consumer Insights, Zenith Media

Moderator:
Justin Fromm - Director, Sales & Strategy Research, ABC TV Network



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