Key Issue Forum - Innovative Ways to Optimize Advertising - Viral Advertising Via Ad Symbiosis: Self-Interested Sharing


Speakers
Thales Teixeira
Belle Frank
Track: Key Issue Forum
11:50 - 12:20pm on Tuesday, March 27 2012 in Majestic, 6th Floor

Viral Advertising Via Ad Symbiosis: Self-Interested Sharing

Speakers:
  • Thales Teixeira – Marketing Professor, Harvard Business School

Moderator:
Belle Frank - EVP, Director of Strategy & Research, Y&R



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