Key Issue Forum - Reinventing Television Measurement - What Works? Minimizing TV Ad Avoidance


Speakers
Jeff Boehme
Bill Pink
Justin Fromm
Track: Key Issue Forum
11:50 - 12:20pm on Tuesday, March 27 2012 in Astor Ballroom, 7th Floor

What Works? Minimizing TV Ad Avoidance

Speakers:
  • Jeff Boehme – Chief Research Officer, Kantar Media Audiences
  • Bill Pink – Partner, Client Solutions, Millward Brown

Moderator:
Justin Fromm - Director, Sales & Strategy Research, ABC TV Network



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