Key Issue Forum - Innovative Ways to Optimize Advertising - Social TV Viewing, Word of Mouth, and Ad Effectiveness


2:00 - 2:30pm on Tuesday, March 27 2012 in Majestic, 6th Floor

Social TV Viewing, Word of Mouth, and Ad Effectiveness

Speakers:
  • Brad Fay – COO, Keller Fay Group
  • Gregg Liebman – SVP, Ad Sales Research – CNN, Turner Broadcasting System

Moderator:
Belle Frank - EVP, Director of Strategy & Research, Y&R



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