Key Issue Forum - Innovative Ways to Optimize Advertising - Social TV Viewing, Word of Mouth, and Ad Effectiveness
Social TV Viewing, Word of Mouth, and Ad Effectiveness
Speakers:
- Brad Fay – COO, Keller Fay Group
- Gregg Liebman – SVP, Ad Sales Research – CNN, Turner Broadcasting System
Moderator:
Belle Frank - EVP, Director of Strategy & Research, Y&R
