Key Issue Forum - Reinventing Television Measurement - Tying Demos to Ad Dollars: Best Practices & Set Top Box Data
2:00 - 2:30pm on Tuesday, March 27 2012 in Astor Ballroom, 7th Floor
Tying Demos to Ad Dollars: Best Practices & Set Top Box Data
- Joan FitzGerald – VP, TV Sales and Business Development, comScore, Inc.
- Ramzi Nasr – Sr. Analyst, Statistical Services, comScore, Inc.
Justin Fromm - Director, Sales & Strategy Research, ABC TV Network