Key Issue Forum - Reinventing Television Measurement - Tying Demos to Ad Dollars: Best Practices & Set Top Box Data


Speakers
Joan FitzGerald
Ramzi Nasr
Justin Fromm
Track: Key Issue Forum
2:00 - 2:30pm on Tuesday, March 27 2012 in Astor Ballroom, 7th Floor

Tying Demos to Ad Dollars: Best Practices & Set Top Box Data

Speakers:
  • Joan FitzGerald – VP, TV Sales and Business Development, comScore, Inc.
  • Ramzi Nasr – Sr. Analyst, Statistical Services, comScore, Inc.

Moderator:
Justin Fromm - Director, Sales & Strategy Research, ABC TV Network



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