Key Issue Forum - Reinventing Television Measurement - Tying Demos to Ad Dollars: Best Practices & Set Top Box Data


2:00 - 2:30pm on Tuesday, March 27 2012 in Astor Ballroom, 7th Floor

Tying Demos to Ad Dollars: Best Practices & Set Top Box Data

Speakers:
  • Joan FitzGerald – VP, TV Sales and Business Development, comScore, Inc.
  • Ramzi Nasr – Sr. Analyst, Statistical Services, comScore, Inc.

Moderator:
Justin Fromm - Director, Sales & Strategy Research, ABC TV Network



Comments


 

SPONSORS