Key Issue Forum - Better Models for Better Mousetraps (Part II) - Sufficient vs. Abundance – Maximizing ROI of Global Research


Speakers
Sunando Das
Jim Dravillas
Track: Key Issue Forum
11:30 - 12:00pm on Wednesday, March 28 2012 in Wilder, 4th Floor

Sufficient vs. Abundance – Maximizing ROI of Global Research

Speakers:
  • Sunando Das – VP, IPSOS Marketing

Moderator:
Jim Dravillas – Head of Advertising Research, Google, Inc.



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