Key Issue Forum - Better Models for Better Mousetraps (Part II) - Rediscovering an Old Master, John D.C. Little
12:05 - 12:35pm on Wednesday, March 28 2012 in Wilder, 4th Floor
Rediscovering an Old Master, John D.C. Little
- Lisa Wellington – Director of Marketing Strategy & Insights, Productivity, The Coca-Cola Company
Jim Dravillas – Head of Advertising Research, Google, Inc.