Key Issue Forum - Better Models for Better Mousetraps (Part II) - Rediscovering an Old Master, John D.C. Little


12:05 - 12:35pm on Wednesday, March 28 2012 in Wilder, 4th Floor

Rediscovering an Old Master, John D.C. Little

Speakers:
  • Lisa Wellington – Director of Marketing Strategy & Insights, Productivity, The Coca-Cola Company

Moderator:
Jim Dravillas – Head of Advertising Research, Google, Inc.



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