Key Issue Forum - New Insights Through Neuroscience (Part II) - The Fit Factor: New Frontiers for Contextual Relevance in Television Advertising


Speakers
Dave Kaplan
Pranav Yadav
Bob Woodard
Track: Key Issue Forum
12:05 - 12:35pm on Wednesday, March 28 2012 in O'Neill, 4th Floor

The Fit Factor: New Frontiers for Contextual Relevance in Television Advertising

Speakers:
  • Dave Kaplan – VP, Bravo Research
  • Pranav Yadav – CEO, Neuro-Insight

Moderator:
Bob Woodard - EVP, Advertising Effectiveness, ARF



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