ESPN Learning Session - Making Sense of the Media Madness


5:00 - 5:45pm on Monday, March 26 2012 in Majestic, 6th Floor

Making Sense of the Media Madness

In 2010, ESPN announced ESPN XP, an aggressive research initiative to advance cross-platform measurement. Since that time, ESPN has accumulated deep insights about cross-media behavior, its impact on advertising, and how new technology is changing the game. Don’t miss this informative session.

Speakers:
Artie Bulgrin – SVP Research+Analytics, ESPN Inc.
Glenn Enoch – VP Integrated Media Research, ESPN Inc.
Barbara Singer – VP Advertiser Insights and Strategy, ESPN Inc.



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