ESPN Learning Session - Making Sense of the Media Madness
Making Sense of the Media Madness
In 2010, ESPN announced ESPN XP, an aggressive research initiative to advance cross-platform measurement. Since that time, ESPN has accumulated deep insights about cross-media behavior, its impact on advertising, and how new technology is changing the game. Don’t miss this informative session.
Artie Bulgrin – SVP Research+Analytics, ESPN Inc.
Glenn Enoch – VP Integrated Media Research, ESPN Inc.
Barbara Singer – VP Advertiser Insights and Strategy, ESPN Inc.