Millward Brown Learning Session - Ideal Driven Growth: Millward Brown Hosts a Conversation with Jim Stengel


5:00 - 5:45pm on Monday, March 26 2012 in Broadway Ballroom, 6th Floor

Ideal Driven Growth: Millward Brown Hosts a Conversation with Jim Stengel

A new era of marketing is upon us, one in which ideals are the ultimate differentiator and a catalyst for growth. Join Millward Brown and their partner, Jim Stengel, for a candid conversation on the source of business success in today’s complex world. Discover the implications of their joint study based on 10 years of research involving 50,000 brands, and hear Jim’s view on the role research must play to truly understand consumer needs, disrupt existing categories, create new ones and set a new standard. Bring your burning questions for the open Q&A; you won’t want to miss this.

Speakers:
Jim Stengel - Former Global Marketing Officer, Procter & Gamble; author of GROW: How Ideals Power Growth and Profit at the World's Greatest Companies
Eileen Campbell - Global CEO, Millward Brown
Mary Ann Packo - CEO, Millward Brown North America



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