Snippies Learning Session - Connecting with Your Consumer Through Stats, Emotion, and Reality


5:00 - 5:45pm on Monday, March 26 2012 in Shubert, 6th Floor

Connecting with Your Consumer Through Stats, Emotion, and Reality

Making key decisions based solely on data is a thing of the past. Demonstrating a genuine emotional connection with customers is the key differentiator for companies looking to make an impact. Learn how to get your findings heard by delivering actionable, real world-based presentations. This breakout session explores how the collaboration of three companies—Lowe’s, market research firm Morpace, and video insight provider Snippies—yielded a piece of consumer insight that enabled the home improvement retailer to understand what factors were pressing against their consumers' traditional views of the American Dream. Learn how these findings were conveyed throughout the entire organization, from the c-suite all the way down to front-line employees.

Speakers:
Kirk Baetens – VP, Retail Market Research and Consulting Practice, Morpace
Tom DiCerbo – Managing Partner and Co-Owner, Snippies
Tanya Franklin – Consumer Marketing Manager, Lowe’s Companies, Inc.



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