Research Now Learning Session - Data is Only Good if it is Digestible

4:30 - 5:00pm on Tuesday, March 27 2012 in Astor Ballroom, 7th Floor

Data is Only Good if it is Digestible

Data can be invaluable in effectively optimizing digital campaigns, but only if it’s easy to digest. Learn how Research Now provides in-flight campaign effectiveness data through the addition of Intuitive Dashboards, empowering researchers and media planners to make mid-campaign adjustment.

John Kitchen – President, Americas – Intuitive Business Intelligence Ltd.
Maria Domoslawska – Vice President,Global Digital Strategy & Research, e-Rewards, Inc.