Marketing Evolution Learning Session - The Story of How "Spend to Impact Response Functions (SIRFs), Algorithms, and Software are Changing the Face of Marketing”


3:00 - 3:45pm on Monday, March 26 2012 in Marquis Ballroom, 9th Floor

The Story of How "Spend to Impact Response Functions (SIRFs), Algorithms, and Software are Changing the Face of Marketing”

Why are market leaders Coca-Cola, Best Buy, MTV, and more, collectively shifting billions in marketing spending globally? What do they know that you don’t? Journey with Rex Briggs, marketing ROI guru and CEO of Marketing Evolution, as he uncovers the secrets of SIRFs. Rex’s next book, SIRFs-Up: Catching the Next Wave in Marketing, is replete with deep ROI analysis from Marketing Evolution, who Inc. magazine named the fastest growing marketing ROI measurement company in America. Insights from more than $100 million in research reveals how under-achieving marketing is costing companies billions—and how SIRFs are changing the game by providing companies with unprecedented ability to forecast and manage marketing ROI. SIRFs-Up explains how to use SIRFs to address the onslaught of new marketing approaches, such as content-centered marketing, social media, mobile, and more.

Speaker:
Rex Briggs – CEO, Marketing Evolution



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